Monthly Insight - April 1999
"GALX" IS BACK...
Galaxy Foods Company received notification from the
Nasdaq that the Company has met all criteria for continued
listing on the Nasdaq SmallCap Market. Nasdaq has
further notified Galaxy Foods that the hearing file
regarding the Company's listing has been closed. Effective
March 4, 1999, the trading symbol of the Company's
securities reverted back to GALX. Additionally, due
to the fact that the Company's securities are quoted
on Nasdaq, its shares may be used for margin purposes.
Cynthia Hunter, CFO, stated "We are pleased
with this recent notification by Nasdaq regarding
our continued listing on the Nasdaq SmallCap Market.
The Company has recently completed a one-for-seven
reverse stock split to adjust the number of outstanding
shares and the per share trading price. We believe
the adjusted number of shares outstanding and the
new trading price bring the Company in line with our
market peers."
NATURAL
PRODUCTS EXPO A NATURAL SUCCESS...
Success came naturally for Soyco Foods (Galaxy's health
food division) at the Natural Products Industry Expo
West held in Anaheim, California on March 12 - 14.
Over 2,400 exhibitors were on hand to display and
sample products to over 15,000 retailers, distributors,
media and other industry professionals. Soyco Foods
is readily acknowledged as the leading producer of
healthy dairy products in this industry known for
its highly demanding and discriminating consumers.
Soyco
Foods had four product sampling stations for its healthy
dairy alternatives in addition to a special food cart
serving freshly-made quesadillas made with a variety
of its cheeses. The excitement continued with a formal
unveiling of The Ultimate Smoothie, complete with
a smoothie machine dispensing ice-cold samples of
four of our five delicious flavors. The response to
The Ultimate Smoothie, which is now available for
distribution to the natural products industry, was
overwhelmingly positive.
GALAXY
FOODS CREATES NUTRACEUTICAL DIVISION...
Galaxy Foods Company announced the formation of
a Nutraceutical division which will be headed by Mike
Rapport. Mr. Rapport worked with General Nutrition
Centers for the past 20 years, most recently as president
and chief operating officer of GNC Canada. As president
for GNC Canada, he was the brand manager for the Canadian
product lines. Mr. Rapport also developed GNC locations
and product formulations for the Canadian market place.
The new division, under the guidance of Mike Rapport,
will develop and market nutraceutical products for
the health food and mass markets. The flagship product
in this line is Galaxy's Ultimate Smoothie which is
available in five flavors including chocolate, vanilla,
orange, choccochino and strawberry. A nutraceutical
product is one which improves your overall well-being
while fulfilling your daily nutritional needs. Galaxy
intends to expand its nutraceutical division to include
an array of protein and soy based products.
Galaxy's
president, Angelo Morini, stated "We are thrilled
to have Mike Rapport join the Galaxy team. We feel
his background in nutraceutical products will be invaluable
to developing our new product positions. We believe
that under Mike's leadership, this new division will
achieve the same success and growth we have enjoyed
with our Retail line of products."
VEGGIE
MILK PROGRESS...
Veggie Milk is now available in supermarkets in
New England, Florida, Virginia, Texas, the Carolinas,
and will soon be available in Northern and Southern
California! This is in addition to distribution through
Wal-Mart's 500 supercenters.
GALAXY
TO ATTEND EXPO ALIMENTOS...
On April 10 - 12, Galaxy Foods will be showcasing
its complete line of retail and foodservice products
to buyers and key decision makers from Puerto Rico,
the Caribbean, and Central and South America at the
Expo Alimentos trade show. The show, being held in
San Juan, Puerto Rico, is where most major retail
chains make their buying decisions. The show attracts
buyers from around the world and is the premiere buying
show for the Puerto Rican market. Puerto Rico's annual
food consumption alone is estimated at $5 billion.
GALAXY
OPEN FOR WEBSITE IDEAS...
We're doing some spring cleaning and putting a
fresh coat of paint on our website (www.galaxyfoods.com)
and would like your suggestions on what you'd like
to see on the site. Planned additions include a monthly
Q & A session with a registered dietitian called
Ask the Nutritionist, expanding the "Where to
Buy" list to include all retailers carrying the
Veggie brand, monthly updates to new products and
current events, and an update to the Monthly Drawing
program.
If
you have any ideas or suggestions relative to our
website, please e-mail us by using our "Comments"
form at www.galaxyfoods.com.
The
most exciting addition to the website this year will
be a complete on-line ordering system which will offer
consumers the ability to purchase any Galaxy product
directly from the Orlando facility. This will enable
Galaxy to increase distribution to consumers living
in remote areas of the country or those who don't
have access to a progressive supermarket or health
food store. This system will also help advance distribution
of new products like Veggie Milk, which is now hitting
store shelves in New England, Florida, Virginia, Texas,
the Carolinas and California.
This
easy-to-use ordering system will be housed on the
Galaxy website and will allow consumers to order products
using Visa, MasterCard or American Express. And, for
those customers still wary of using an internet ordering
system , we will also offer the option of ordering
by fax, telephone or mail. As part of the program,
customers will receive bonus gift items and advanced
notice of new products. All products will be shipped
via 2-day service and will be 100% guaranteed. The
system should be in place sometime this Spring.
GALAXY
TO TOUR EUROPE...
During the month of April, Galaxy Foods will be
visiting a number of retailers and distributors in
Britain, Ireland, Scotland, France, Italy and Spain.
We have seen a dramatic increase in international
interest, especially in the Soyco Foods line of healthy
dairy alternatives. We trust this trip will result
substantial additions to our list of export destinations.
ULTIMATE
SMOOTHIE HEADING TO MIAMI BEACH...
Galaxy has accepted an invitation from GNC to
participate in the Miami Beach Sport & Fitness
Festival on March 25 - 28. Galaxy staff will be on
hand sampling The Ultimate Smoothie and directing
attendees to one of 30 GNC locations in the metro
Miami area where they can purchase this incredible
new product. Up to 150,000 people are expected to
attend the event.
QUOTE
OF MONTH...
The best things in life are never rationed. Friendship,
loyalty, love, do not require coupons. G.T. Hewitt
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